How Callum text messaging works
Callum is the automated text assistant a veterinary practice uses to answer its own phone and its own texts. It is operated by Wrightmark LLC, a Georgia limited liability company, under the Callum brand at callum.vet. This page describes, end to end, how a pet owner comes to receive a text message from it, and how they stop receiving one. Nothing on this page collects anything: there is no form, no field and no box to tick here.
Who receives a message, and why
A pet owner is only ever messaged after they have called or texted their own veterinary clinic first, on the clinic's own published phone number. That contact is the opt-in, and it is the only one. Every message Callum sends is a reply inside a conversation the pet owner started, sent on behalf of the one clinic they contacted.
There is, specifically:
- No web form. No page on this website, or on any clinic's website, collects a phone number for messaging.
- No purchased, rented or imported list. Numbers are never bought, traded or uploaded for messaging.
- No pre-checked box, and no consent bundled into some other agreement.
- No message to a number that has not made contact. A number that has never called or texted the clinic is never texted.
The two ways a conversation starts
These are the only two opt-in paths, and both of them begin with the pet owner:
- The pet owner calls the clinic and nobody can pick up. Callum sends one text back to the number that just called, identifying itself as the clinic's automated assistant and asking how it can help. If the pet owner does not reply, the conversation ends there.
- The pet owner texts the clinic. Callum replies to that message, identifying itself as the clinic's automated assistant before it says anything else.
What the exchange looks like
Both paths are shown below with the wording the system actually sends. Every message attributed to the assistant is produced by the product's own fixed-copy source rather than written for this page, and an automated test holds the two identical.
Opt-in path one — the pet owner calls the clinic and nobody can pick up
The clinic's own published phone number is the only number a pet owner dials. Nothing is sent to that number until they have dialed it themselves.
Phone call The pet owner calls Cedar Grove Veterinary Clinic on its own published number, (417) 555-0164. Nobody at the practice is free to pick up.
Opt-in path two — the pet owner texts the clinic first
The pet owner sends the first message, to the clinic's own published number. The assistant's first reply says what it is before it says anything else.
Frequency, cost, and how to stop
Message frequency varies and depends on what the pet owner asks the clinic for: a conversation is typically a handful of messages, and there is no recurring or scheduled marketing series of any kind. Callum sends no marketing text messages at all.
Message and data rates may apply, charged by the recipient's mobile carrier and not by us. Carriers are not liable for delayed or undelivered messages.
Reply STOP — or STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT — to any message to stop messages for that clinic; reply START to opt back in. Reply HELP for help, or write to support@callum.vet. A STOP reply is honored wherever it is sent, on every channel, and the pet owner receives one final confirmation and then nothing further for that clinic until they opt back in.
The full terms, and what we do with a phone number
The SMS program terms are in section 4 of our Terms of Service. How we handle personal information, including mobile information collected in the SMS consent process, is described in our Privacy Policy.
Questions about this page or about messaging can be sent to support@callum.vet.